Asian Market Feasibility Studies

Establishing the feasibility of moving into Asian markets

One of the leading multi-national automotive companies is still recovering from a decision to set up plants in Asia for manufacturing small cars more than a decade back.

Why?

Someone told the boss that "...Asians liked small cars...".

We are not sure that that company did any feasibility research, and astonishing as the story is, many smaller companies still enter Asian markets with little more preparation than a whistle stop tour in 5 star capital city hotels by a few managers.

Asia is a diverse market and though expanding fast again, is sometimes fickle and can change must faster than the time it takes to get results from setting up car plants to simply marketing a foreign product.

There are a host of factors to consider from import/export restrictions, cultural customs, logistics and distribution channels, the competitive environment, national/state government policies, legal issues, and just the different way people do business, shop, and consume in Asian countries.

OPC's feasibility resarch provides a go/no-go recommendation based on information received from informal industry contacts, analysis of industry and macro-economic data, competitive analysis, and consumer sentiment.

In the process, we also provide preliminary guidance on entry strategies and strategy.

Costs vary depending on the project and the research plan we develop together with you.