|Market Research||Brand Research||Asian Market Strategy||HR Strategies||Team Building||Recruitment Services||Clients & Projects|
Orient Pacific Century specialises in Asian business strategy, market research, branding strategy and business development, bridging East and West by the use of both international techniques and Asian knowledge and experience.
Orient Pacific Century is a specialist Asian focused market research and brand research firm assisting both international and Asian business with business, marketing, & brand strategy. Our strategic research division specialises in market research, brand research, brand strategy & Asian business strategy, backed by a world-wide field research capability in both qualitative and quantitative research including focus group research, consumer surveys, on-line surveys, mystery customer & feasibility analysis.
Orient Pacific Recruitment Services specializes in recruiting top talent for senior management positions and professional positions in Singapore, Malaysia, Thailand, Indonesia and most Asia Pacific countries. For more information on current positions available, click here.
Our Publishing Division publishes the Asia Pacific Management Forum, Asian Business Strategy & Street Intelligence Ezine, Asia Market Research dot com and Branding Asia dot com.
Suite 26-3, Level 26 Menara IMC
8 Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia
Phone: 603 7710 0827
Fax: 603 2031 8359
The Orient Pacific Century Advantage
Market Research & Data Collection
We provide reliable and highly valid data collection, from focus groups, telephone interviews, depth interviews, field/street intercepts/interviews and structured observational methods.
Our methodologies are state of the art, and supported by our R&D program which has resulted in powerful unique methods for analyzing and making sense of raw data, especially that collected in Asia. These relate to market share estimation, identifying target market segments, life-style & market segmentation, customer satisfaction, needs & perception, and competitive positioning.
We cover Japan, China, South Korea, Singapore, Malaysia, Thailand, Indo China, Indonesia, India, and the Philippines with our own field forces and field supervisors and/or long established partners. We also undertake field research in all countries for international projects with proven results over several major international and regional projects.
Our brand research services are specifically tailored for questions relating to competitive branding and brand positioning including brand recall and recognition, integrity, switching, image and many other metrics, especially tailored for Asian consumer markets. These have been used to establish or develop global brands in Asian markets or Asian brands in international markets. They pay particular attention to different market segments and evaluate the need for sub brands or modified brand value statements in each. Our R&D efforts have resulted in unique and tested methods for brand research and strategy in Asia.
Asian Marketing Strategy
OPC maintains a strong record helping develop market strategy and brand strategy in Asia for USA and European multinationals as well as Asian governments and companies.
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